Privacy Policy
Last updated: 1/18/2026
1. Information We Collect
Personal Information
When you book our services or contact us, we collect personal information including:
- Name and contact information (phone number, email address)
- Service location address
- Vehicle information (year, make, model, size)
- Service preferences and special requests
- Photos you provide of your vehicle (optional)
Automatically Collected Information
When you visit our website, we may automatically collect:
- IP address and location data
- Browser type and version
- Pages visited and time spent on our site
- Referring website information
2. How We Use Your Information
We use the information we collect to:
- Provide and improve our mobile detailing services
- Schedule and confirm appointments
- Communicate with you about your service
- Send service reminders and follow-up communications
- Process payments and maintain billing records
- Respond to your questions and provide customer support
- Improve our website and service offerings
- Comply with legal obligations
3. Information Sharing and Disclosure
We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:
Service Providers
We may share information with trusted service providers who assist us in operating our business, such as:
- Payment processing companies
- Email and communication service providers
- Website hosting and analytics providers
Legal Requirements
We may disclose your information if required by law, court order, or government regulation.
Business Protection
We may use and disclose information to protect our rights, property, or safety, or that of our customers or others.
4. Photo and Media Usage
• We may take before and after photos of our work for quality control purposes
• Photos may be used for marketing purposes including our website, social media, and promotional materials
• You may opt out of photo usage for marketing purposes by informing us before or during service
• Photos you voluntarily provide through booking forms may be used for service planning and quality assessment
• We do not include personal identifying information when using photos for marketing
5. Data Security
We implement appropriate technical and organizational measures to protect your personal information, including:
- Secure data transmission using encryption
- Limited access to personal information on a need-to-know basis
- Regular security assessments and updates
- Secure storage of physical and digital records
However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
6. Data Retention
We retain your personal information for as long as necessary to provide our services and comply with legal obligations. Specifically:
- Customer contact information: Retained while you remain an active customer
- Service records and photos: Retained for up to 3 years for quality control and warranty purposes
- Billing and payment information: Retained as required by law (typically 7 years)
- Website analytics data: Aggregated data may be retained indefinitely
7. Your Rights and Choices
You have the following rights regarding your personal information:
- Access: Request access to your personal information we hold
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your personal information (subject to legal retention requirements)
- Opt-out: Unsubscribe from marketing communications at any time
- Photo opt-out: Request that photos of your vehicle not be used for marketing
To exercise these rights, please contact us using the information provided below.
8. Cookies and Website Analytics
Our website may use cookies and similar technologies to:
- Remember your preferences and improve your browsing experience
- Analyze website traffic and user behavior
- Provide targeted advertising (if applicable)
You can control cookies through your browser settings, though disabling cookies may affect website functionality.
9. Children's Privacy
Our services are not directed to children under 18, and we do not knowingly collect personal information from children under 18. If we become aware that we have collected such information, we will delete it promptly.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the updated policy on our website with a new "Last updated" date. Your continued use of our services after the effective date constitutes acceptance of the updated policy.
11. Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact us:
Apex Auto Detailing
Phone: 586-808-2456
Email: apexautodetailing8@gmail.com
Service Area: Macomb County, Michigan
This Privacy Policy is effective as of the date listed above and governs the use of this website and our services.